About Us


Puffer Reds is the premiere sneaker and apparel boutique of the Metro Detroit area. The store is a one-stop shopping center for the fashion conscious consumer who desire style and quality brands from the leading fashion aficionados. Located in the historic Downtown Ypsilanti District, Puffer Reds has over a three decade commitment to offering premium-level streetwear brands and the most exclusive sneaker releases, making it a mainstay in the Midwest urban fashion boutique world.

Established in December 1979, by Eric Williams, it has become a well-known entertainment destination for celebrities, musicians and athletes alike. When it first opened nearly 30 years ago, the store was a place to find the latest hip-hop, R&B and jazz music albums. Eric’s vision, with the help of his co-owner wife, Tandra Williams, in understanding the impact of the music and fashion industries and the demand for brands reflecting the culture and lifestyles of both, Puffer Reds has grown from a small record shop into one of the finest shopping destinations for the conscious consumer.

Puffer Reds brand is one dedicated to hard-to-find brands and exclusive releases ranging from Nike quickstrikes, Adidas Originals exclusives, Jordan Retro shoes and New Era limited-edition caps as well as countless other brand exclusive releases.  

The company has committed itself to a culture of demanding great customer service and staying true to the customers in its market. Operating as a family-owned small business for over 35 years, we’ve stayed true to our roots and dedicated to the community that supports independent stores like ours. By continuing to have an ear to the streets and pledging a commitment to the community, Puffer Reds will maintain its premium level status as many Southeast Michigan area stores have come and gone over the years.


 Our Brands 

Adidas BBC A. Tiziano 
Nike Lion Blood  The Hundreds 
Reebok Staple  Publish Brand 
Jordan Cazal Eyewear  EPTM 
Diadora New Era   Rock Revival 
Timberland Mitchell & Ness  PRPS 
Fila Kangol  Joe Farris 
Puma Herschel  Vie + Riche 
New Balance Cult of Indiduality  Buffalo 
Converse Black Pyramid  And Much More! 

Store Hours: Monday - Saturday 10am-8pm


Contact Us:

Puffer Reds - Ypsilanti

113 W Michigan Ave.

Ypsilanti, MI 48197



Puffer Reds - Wayne

35002 West Michigan Avenue

Wayne, Michigan 48184